De 2-minutenregel voor Kosten per klik (CPC)

Lenovo worked with Amazon Ads on strategic campaigns and high-impact placements to help them connect with the growing gaming community in the UAE. They used Amazon DSP video, display banners, and more to showcase their cutting-edge laptop devices.

Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.

AdRoll’s advertising platform kan zijn another DSP that allows you to run programmatic display ads. With this platform, you have access to a handy dashboard where you can set up programmatic campaigns. AdRoll gives you access to 200+ premium ad networks and allows you to retarget campaigns as needed.

These reports provide advertisers and publishers with highly valuable insights into the performance of their campaigns, such as how many impressions an ad received and how many users clicked on it. 

TV ads have the great benefit of having a wide reach while also commanding viewers' attention for the amount of time the ad is on the screen. 

Amazon Ad Server, formerly known as Sizmek Ad Suite, can help you run cross-channel campaigns that use video and display ads that are tailored to Amazon audiences. Amazon Ad Server can also measure performance across display, video, search, and social to deliver insights about your campaigns.

Banners geraken op websites en in apps vertoond. Doordat we maar één banner op een pagina tonen, ontvangt je actie exclusieve zichtbaarheid. Die aanpak leidt tot ons hogere acceptatie over online reclame, ons goede viewability

With client-side header bidding, bids are sent from a piece ofwel JavaScript code located in a site’s header section, hence the name header bidding.

With traditional media buying, ads are purchased in bulk and advertisers have little control over the inventory and placement. With programmatic advertising, advertisers know where their ads will appear and can have greater confidence that they’ll opvoering up in relevant dupliceert environments.

Programmatic advertising uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals, like shopping patterns.

Let’s imagine an advertisers creates a campaign using the CPM pricing montuur. They could look at the eCPC and eCPA to see whether those pricing models would have delivered better performance (i.e. better results with less budget spent).

De techniek welke we hiertoe toepassen heet programmatic advertising, ook wel programmatic buying ofwel programmatic marketing genoemd. Op deze website leggen wij uit hoe het zit.

While traditional TV is still alive, new forms of TV are starting to emerge and bring new opportunities and benefits for brands more info and agencies.

Verticale netwerken verkopen onderwerpspecifieke content. Een juist ontwerp is ons advertentienetwerk dat speciaal kan zijn ontworpen wegens de mode-industrie ofwel het toerisme. Publisherswebsites een toeristisch netwerk kunnen reisblogs, hotelwebsites, reisbureausites en verdere zijn.